2015
How to reconnect Danone with Health in a 3.0 world ?
For many years now Danone has following mission: "bringing health through food to as many people as possible". Health is an inherent part of our [...]
An evening with Philippe Crepin
The BMMA and CBC Banque & Assurance present: DI's relaunch : When a marketing strategy repositions the company. The first Di shop opened its doors [...]
Weight Watchers : The weight of a very heavy market - The Weight Watchers case
At a time where almost three-quarters of consumers turn to the web first for answering health questions the rise of the empowered healthcare consumer is [...]
2014
Proximus, the metamorphosis of a brand
One can admit that what looks simple is often very complex to realise. Here, what can appear as a simple logo change was in reality [...]
A strong strategy for a young brand: to appeal a suspicious consumer
In collaboration with UBA The customer journey has become increasingly complex, making customers more informed, more critical, more active, more demanding and more suspicious. Especially [...]
Being Relevantly Innovative: Delight the consumer and create new business opportunities.
Join us on November, 5th for an inspiring afternoon focused on the theme INNOVATION. In collaboration with Microsoft In a constantly evolving technological and digital [...]
Engage the local consumer with a strong brand and an international strategy
In collaboration with UBA International brands in an inter-connected world : how to leverage global scale and local relevance As content moves accross borders more [...]
Executive Master in Marketing and Advertising - Edition 2014
Marketing requires an update of your knowledge. Boost your career with the Solvay Brussels School and the BMMA. You already have an experience of a [...]
An evening with Bernard and Alexandre Helson
The BMMA and CBC Banque & Assurance present: Did Marketing exist 180 years ago ? At Dandoy, we have always celebrated simple pleasures. Our biscuits [...]
Competitive markets: involving the user actively to make a difference!
Peugeot: the strategy of a historic manufacturer in an ultra-competitive market: What is the significance and the role of the brand in the strategy put [...]
Don't miss the digital train : 3rd Edition / 6 Sessions
10 evening sessions to find out everything you need about current tools and to boost your marketing skills. The framework : Digital marketing in practice [...]
Advertising 3.0 : Make the web work for you
How can you find the right audience and build your brands in the jungle of the digital world? Is the web the missing link between [...]
An evening with Dominique Vanderpoorten
The BMMA and CBC Banque & Assurance present: Dominique Vanderpoorten, General Manager, Shareholder, President of the Board of Directors, Lilliputiens. Lilliputiens is a Belgian company [...]
ING: how digital media and one-to-one bring relevance in this new 3.0 era
In a world of advertising 3.0: How the marketing strategy has supported the business strategy? Why ING has resolutely chosen for an integrated approach and [...]
How the second screen is unlocking a world of potential : Shazam point of view
The mobile devices have dramatically changed the way customers behave and interact with other media. In 2013 smartphone users spent on average 2.5 hours per [...]
Create, produce, establish: a Belgian example of audiovisual public media in the digital age
Jean-Paul Philippot will present us a public service "a win win situation (The Voice, the Red Devils,...)”. In a world where audiovisual is experiencing an [...]
An evening with Franck GERVAIS
The BMMA and CBC Banque & Assurance present: Franck GERVAIS, General Manager, Thalys International. Thalys is the red high speed train connecting Paris to Brussels [...]
THE RED DEVILS : behind the fact the success of a real Belgian brand
A story about how talent, generosity and solidarity are the ingredients of a strong brand. A story about how players and supporters create an unique [...]
Marketing and Managing the Belgium brand with Didier Reynders
The "Belgium Brand" Does Belgium as a country sell as easily abroad as its chocolate, its beers and its national football team do? What are [...]
2013
An evening with Clio Goldbrenner
Clio Goldbrenner A simple concept: a visit, a presentation with a genuinely open and informal discussion about the specific features of management and marketing that [...]