2014
A strong strategy for a young brand: to appeal a suspicious consumer
In collaboration with UBA The customer journey has become increasingly complex, making customers more informed, more critical, more active, more demanding and more suspicious. Especially [...]
Being Relevantly Innovative: Delight the consumer and create new business opportunities.
Join us on November, 5th for an inspiring afternoon focused on the theme INNOVATION. In collaboration with Microsoft In a constantly evolving technological and digital [...]
Engage the local consumer with a strong brand and an international strategy
In collaboration with UBA International brands in an inter-connected world : how to leverage global scale and local relevance As content moves accross borders more [...]
Executive Master in Marketing and Advertising - Edition 2014
Marketing requires an update of your knowledge. Boost your career with the Solvay Brussels School and the BMMA. You already have an experience of a [...]
An evening with Bernard and Alexandre Helson
The BMMA and CBC Banque & Assurance present: Did Marketing exist 180 years ago ? At Dandoy, we have always celebrated simple pleasures. Our biscuits [...]
Competitive markets: involving the user actively to make a difference!
Peugeot: the strategy of a historic manufacturer in an ultra-competitive market: What is the significance and the role of the brand in the strategy put [...]
Don't miss the digital train : 3rd Edition / 6 Sessions
10 evening sessions to find out everything you need about current tools and to boost your marketing skills. The framework : Digital marketing in practice [...]
Advertising 3.0 : Make the web work for you
How can you find the right audience and build your brands in the jungle of the digital world? Is the web the missing link between [...]
An evening with Dominique Vanderpoorten
The BMMA and CBC Banque & Assurance present: Dominique Vanderpoorten, General Manager, Shareholder, President of the Board of Directors, Lilliputiens. Lilliputiens is a Belgian company [...]
ING: how digital media and one-to-one bring relevance in this new 3.0 era
In a world of advertising 3.0: How the marketing strategy has supported the business strategy? Why ING has resolutely chosen for an integrated approach and [...]
How the second screen is unlocking a world of potential : Shazam point of view
The mobile devices have dramatically changed the way customers behave and interact with other media. In 2013 smartphone users spent on average 2.5 hours per [...]
Create, produce, establish: a Belgian example of audiovisual public media in the digital age
Jean-Paul Philippot will present us a public service "a win win situation (The Voice, the Red Devils,...)”. In a world where audiovisual is experiencing an [...]
An evening with Franck GERVAIS
The BMMA and CBC Banque & Assurance present: Franck GERVAIS, General Manager, Thalys International. Thalys is the red high speed train connecting Paris to Brussels [...]
THE RED DEVILS : behind the fact the success of a real Belgian brand
A story about how talent, generosity and solidarity are the ingredients of a strong brand. A story about how players and supporters create an unique [...]
Marketing and Managing the Belgium brand with Didier Reynders
The "Belgium Brand" Does Belgium as a country sell as easily abroad as its chocolate, its beers and its national football team do? What are [...]
2013
An evening with Clio Goldbrenner
Clio Goldbrenner A simple concept: a visit, a presentation with a genuinely open and informal discussion about the specific features of management and marketing that [...]
Big data for marketers: Understand it, Use it, Leverage it
Although everybody is talking about it, there aren’t many of us who are clear about how the Big Data phenomenon will impact our day to [...]
The ceo's point of view about the best usage of marketing manager toolbox
Realizations at Rabobank : - Accelerating the growth . From 60.000 to 245.000 customers in 7 years time . From 2 billion to 9 billion [...]
How to mobilize people behind a vision?
You still are not registered? You are wrong. Because she is a woman. Because she fulfilled her entire career in a company that has [...]
An evening with Augustin Wigny, CEO Famous Clothes
The FAMOUS CLOTHES SA/NV Group Cameleon was founded in 1988 by Jean-Cedric van der Belen and is the leader in private sales in the Benelux [...]