Events

2013

Sports … A real media makeover driven by digital revolution

Sports … A real media makeover driven by digital revolution

19/03/2013    
12:00 pm - 2:00 pm
Today everyone agrees that sports are at the same time event oriented and ever present. Because of the emotions and the sense of belonging sports [...]
When cross-media meets sponsoring

When cross-media meets sponsoring

26/02/2013    
12:00 pm - 2:00 pm
Long a promoter of large-scale sponsorship operations across multiple media (TV, radio, web and social networks, presence on the ground), the National Lottery is the [...]
Sponsoring as a tool for customer relations: which recipes?

Sponsoring as a tool for customer relations: which recipes?

22/01/2013    
12:00 pm - 2:00 pm
Benoît Crochelet will explain how Electrabel, who supports many events as brand sponsor, takes advantage of the aura and profits from the association that consumers [...]
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