2014
ING: how digital media and one-to-one bring relevance in this new 3.0 era
In a world of advertising 3.0: How the marketing strategy has supported the business strategy? Why ING has resolutely chosen for an integrated approach and [...]
How the second screen is unlocking a world of potential : Shazam point of view
The mobile devices have dramatically changed the way customers behave and interact with other media. In 2013 smartphone users spent on average 2.5 hours per [...]
Create, produce, establish: a Belgian example of audiovisual public media in the digital age
Jean-Paul Philippot will present us a public service "a win win situation (The Voice, the Red Devils,...)”. In a world where audiovisual is experiencing an [...]
An evening with Franck GERVAIS
The BMMA and CBC Banque & Assurance present: Franck GERVAIS, General Manager, Thalys International. Thalys is the red high speed train connecting Paris to Brussels [...]
THE RED DEVILS : behind the fact the success of a real Belgian brand
A story about how talent, generosity and solidarity are the ingredients of a strong brand. A story about how players and supporters create an unique [...]
Marketing and Managing the Belgium brand with Didier Reynders
The "Belgium Brand" Does Belgium as a country sell as easily abroad as its chocolate, its beers and its national football team do? What are [...]
2013
An evening with Clio Goldbrenner
Clio Goldbrenner A simple concept: a visit, a presentation with a genuinely open and informal discussion about the specific features of management and marketing that [...]
Big data for marketers: Understand it, Use it, Leverage it
Although everybody is talking about it, there aren’t many of us who are clear about how the Big Data phenomenon will impact our day to [...]
The ceo's point of view about the best usage of marketing manager toolbox
Realizations at Rabobank : - Accelerating the growth . From 60.000 to 245.000 customers in 7 years time . From 2 billion to 9 billion [...]
How to mobilize people behind a vision?
You still are not registered? You are wrong. Because she is a woman. Because she fulfilled her entire career in a company that has [...]
An evening with Augustin Wigny, CEO Famous Clothes
The FAMOUS CLOTHES SA/NV Group Cameleon was founded in 1988 by Jean-Cedric van der Belen and is the leader in private sales in the Benelux [...]
How to ensure the consistency of the company vision and strategy with its implementation?
Mobile Vikings is not just the cheapest mobile internet operator in Belgium; Mobile Vikings is also world's first Community driven operator. Not profit but relation [...]
Big Data : a new currency in the media market ?
Direct and indirect beneficiaries of innovations relating to the Big Data phenomenon, the media must develop new standards and processes to capture the full potential [...]
When big data turn to digital acceleration of consumers relations
In creating the first centre, staffed by 8 full-time employees, whose role is to monitor 24h/24h the evolution of the reputation of its products on [...]
The digital 2013 : Conclusions :the impact of digital on society, consumers and marketing
Conclusions on the training program. Various Experts
Capturing the value of Big Data
Through its presence in TV, radio and digital media as an advertiser, and for the needs of its business, Kapaza Belgium (online classified ads) processes [...]
The digital 2013 : Digital communication in practice: mobile media
Mobile phones versus tablets. Apps versus mobile websites. Android versus iOS versus Blackberry. What do you need to know to make the right choices to [...]
Sports … A real media makeover driven by digital revolution
Today everyone agrees that sports are at the same time event oriented and ever present. Because of the emotions and the sense of belonging sports [...]
When cross-media meets sponsoring
Long a promoter of large-scale sponsorship operations across multiple media (TV, radio, web and social networks, presence on the ground), the National Lottery is the [...]
Sponsoring as a tool for customer relations: which recipes?
Benoît Crochelet will explain how Electrabel, who supports many events as brand sponsor, takes advantage of the aura and profits from the association that consumers [...]