Sports … A real media makeover driven by digital revolution
Today everyone agrees that sports are at the same time event oriented and ever present. Because of the emotions and the sense of belonging sports [...]
When cross-media meets sponsoring
Long a promoter of large-scale sponsorship operations across multiple media (TV, radio, web and social networks, presence on the ground), the National Lottery is the [...]
Sponsoring as a tool for customer relations: which recipes?
Benoît Crochelet will explain how Electrabel, who supports many events as brand sponsor, takes advantage of the aura and profits from the association that consumers [...]