2016
An evening with Michel Loeb
A jump into a public challenge : managing ULB through private sector eyes. Why after 35 years in the private sector Michel Loeb decided to [...]
Investing in sustainable product lines to drive innovation
Introduction to the three lunches cycle: The awareness of the environmental challenges and social questions that our economic system is arising becomes a main concern [...]
Intrapreneurship: How can YOU make a difference ?
How can YOU create value for yourself, your team, your company ? Powered by Media Marketing 3 TOP SPEAKERS LOTS OF INSPIRATION AND ACTIONABLES 1 [...]
Marketing a sustainable brand in a dealer-free universe
Introduction to the three lunches cycle: The awareness of the environmental challenges and social questions that our economic system is arising becomes a main concern [...]
Thanks to technology, you're no longer just a number: the Octa+ story
Introduction to the three lunches cycle: The networks and data that flow from connected people and objects are opening up new perspectives in each activity [...]
An evening with Nicolas Kervyn de Meerendré
How to obtain the authorisations, backing and financing, while gathering technical skills in order to put segments of railway cars weighing between 8 tonnes and [...]
From global connection to new marketing approach : the VOO case
Introduction to the three lunches cycle: The networks and data that flow from connected people and objects are opening up new perspectives in each activity [...]
What is the real potential of connected devices for 2016?
Introduction to the three lunches cycle: The networks and data that flow from connected people and objects are opening up new perspectives in each activity [...]
2015
Dieselgate: crisis or opportunity?
Hit hard by the crisis of Dieselgate, how is D'Ieteren Auto managing the events in order to enhance its public image and turn these events [...]
Decathlon : The customer experience in the shop as a basis of the brand promise
Powered by Comeos Introduction to the three lunches cycle In an ever-changing retail environment where brands are facing demands of a new generation of "connected [...]
Executive Master in Marketing, in a digital world
A unique executive education program at Solvay Brussels School, delivered in conjunction with Havas, La Libre Belgique, OnlySalesJob and BMMA. The Solvay Brussels School is [...]
Yves Rocher: The customer experience at the heart of the brand transformation
Powered by Comeos Introductory session by Claude Boffa, Academic Director of the Executive Programme in Retail and FMCG Distribution at Solvay Brussels School of EM. [...]
Don't miss the digital train : 4th Edition / 6 Sessions
Powered by VAR Digital marketing in practice (28/09/2015) by Stéphanie RADOCHITZKI , Digital Strategy Director, SPACE We all know that consumer behavior has changed, communication [...]
Listening to the customer voice…. Even in the health sector? A POS approach
Powered by Comeos Introductory session by Claude Boffa, Academic Director of the Executive Programme in Retail and FMCG Distribution at Solvay Brussels School of EM. [...]
An evening with Jean-Paul Philippot
The management challenge, the digital challenge, the financial challenge … how do we manage these modern-day problematics? How did Jean-Paul Philippot resolve the financial and [...]
Brussel Airlines : the media point of view - Can massclusivity be achieved in the airlines sector ?
A few years ago the aviation market has been turned upside down by the arrival of the low cost companies which has fundamentally changed the [...]
An evening with Patrick Bontinck
During his presentation, Patrick Bontinck will explain the strategy developed by visit.brussels to attain the objective set in 2010 to double the number of tourists [...]
How do massclusivity-minded consumers influence the retailers' business?
How to make sure that your brand has renewed meaning for consumers in a market of commodities ? As the value of a brand lies [...]
Massclusivity: how to (further) build a premium brand experience in a commodity category
HOT NEWS : in the context of our collaboration with Nespresso, we welcome the chef David Martin who will make us discover a new “breakfast [...]
How to reconnect Danone with Health in a 3.0 world ?
For many years now Danone has following mission: "bringing health through food to as many people as possible". Health is an inherent part of our [...]