2016
![Executive Master in Digital Marketing and Communication](https://bmma.be/wp-content/uploads/2017/01/window-770535_1920.jpg)
Executive Master in Digital Marketing and Communication
This academic year 2016-2017 we present you a new program, both co-organized by the Solvay Brussels School with Havas, La Libre Belgique, OnlySalesJob and the [...]
![Using client feedback and data collection to provide an experience that matches expectations](https://bmma.be/wp-content/uploads/2017/01/cyber-glasses-1938449_1920.jpg)
Using client feedback and data collection to provide an experience that matches expectations
Introduction to the three lunches cycle: Data management has always been a major challenge for most companies moreover in a universe where new sets of [...]
![MyShopi smart data for a new model](https://bmma.be/wp-content/uploads/2017/01/cyber-glasses-1938449_1920.jpg)
MyShopi smart data for a new model
Introduction to the three lunches cycle: Data management has always been a major challenge for most companies moreover in a universe where new sets of [...]
![How a Cause Related Marketing Program can drive business and brand forward](https://bmma.be/wp-content/uploads/2017/01/windmill-62257_1920.jpg)
How a Cause Related Marketing Program can drive business and brand forward
Introduction to the three lunches cycle: The awareness of the environmental challenges and social questions that our economic system is arising becomes a main concern [...]
![An evening with Michel Loeb](https://bmma.be/wp-content/uploads/2017/01/coffee-break-1177540_1920.jpg)
An evening with Michel Loeb
A jump into a public challenge : managing ULB through private sector eyes. Why after 35 years in the private sector Michel Loeb decided to [...]
![Investing in sustainable product lines to drive innovation](https://bmma.be/wp-content/uploads/2017/01/windmill-62257_1920.jpg)
Investing in sustainable product lines to drive innovation
Introduction to the three lunches cycle: The awareness of the environmental challenges and social questions that our economic system is arising becomes a main concern [...]
![Intrapreneurship: How can YOU make a difference ?](https://bmma.be/wp-content/uploads/2017/01/adult-1868015_1920.jpg)
Intrapreneurship: How can YOU make a difference ?
How can YOU create value for yourself, your team, your company ? Powered by Media Marketing 3 TOP SPEAKERS LOTS OF INSPIRATION AND ACTIONABLES 1 [...]
![Marketing a sustainable brand in a dealer-free universe](https://bmma.be/wp-content/uploads/2017/01/windmill-62257_1920.jpg)
Marketing a sustainable brand in a dealer-free universe
Introduction to the three lunches cycle: The awareness of the environmental challenges and social questions that our economic system is arising becomes a main concern [...]
![Thanks to technology, you're no longer just a number: the Octa+ story](https://bmma.be/wp-content/uploads/2017/01/network-782707_1280.png)
Thanks to technology, you're no longer just a number: the Octa+ story
Introduction to the three lunches cycle: The networks and data that flow from connected people and objects are opening up new perspectives in each activity [...]
![An evening with Nicolas Kervyn de Meerendré](https://bmma.be/wp-content/uploads/2017/01/81.jpg)
An evening with Nicolas Kervyn de Meerendré
How to obtain the authorisations, backing and financing, while gathering technical skills in order to put segments of railway cars weighing between 8 tonnes and [...]
![From global connection to new marketing approach : the VOO case](https://bmma.be/wp-content/uploads/2017/01/network-782707_1280.png)
From global connection to new marketing approach : the VOO case
Introduction to the three lunches cycle: The networks and data that flow from connected people and objects are opening up new perspectives in each activity [...]
![What is the real potential of connected devices for 2016?](https://bmma.be/wp-content/uploads/2017/01/network-782707_1280.png)
What is the real potential of connected devices for 2016?
Introduction to the three lunches cycle: The networks and data that flow from connected people and objects are opening up new perspectives in each activity [...]
2015
![Dieselgate: crisis or opportunity?](https://bmma.be/wp-content/uploads/2017/01/vw-bulli-1035474_1920.jpg)
Dieselgate: crisis or opportunity?
Hit hard by the crisis of Dieselgate, how is D'Ieteren Auto managing the events in order to enhance its public image and turn these events [...]
![Decathlon : The customer experience in the shop as a basis of the brand promise](https://bmma.be/wp-content/uploads/2017/01/printemps-535685_1920.jpg)
Decathlon : The customer experience in the shop as a basis of the brand promise
Powered by Comeos Introduction to the three lunches cycle In an ever-changing retail environment where brands are facing demands of a new generation of "connected [...]
![Executive Master in Marketing, in a digital world](https://bmma.be/wp-content/uploads/2017/01/window-770535_1920.jpg)
Executive Master in Marketing, in a digital world
A unique executive education program at Solvay Brussels School, delivered in conjunction with Havas, La Libre Belgique, OnlySalesJob and BMMA. The Solvay Brussels School is [...]
![Yves Rocher: The customer experience at the heart of the brand transformation](https://bmma.be/wp-content/uploads/2017/01/printemps-535685_1920.jpg)
Yves Rocher: The customer experience at the heart of the brand transformation
Powered by Comeos Introductory session by Claude Boffa, Academic Director of the Executive Programme in Retail and FMCG Distribution at Solvay Brussels School of EM. [...]
![Don't miss the digital train : 4th Edition / 6 Sessions](https://bmma.be/wp-content/uploads/2017/01/adult-1868015_1920.jpg)
Don't miss the digital train : 4th Edition / 6 Sessions
Powered by VAR Digital marketing in practice (28/09/2015) by Stéphanie RADOCHITZKI , Digital Strategy Director, SPACE We all know that consumer behavior has changed, communication [...]
![Listening to the customer voice…. Even in the health sector? A POS approach](https://bmma.be/wp-content/uploads/2017/01/printemps-535685_1920.jpg)
Listening to the customer voice…. Even in the health sector? A POS approach
Powered by Comeos Introductory session by Claude Boffa, Academic Director of the Executive Programme in Retail and FMCG Distribution at Solvay Brussels School of EM. [...]
![An evening with Jean-Paul Philippot](https://bmma.be/wp-content/uploads/2017/01/coffee-break-1177540_1920.jpg)
An evening with Jean-Paul Philippot
The management challenge, the digital challenge, the financial challenge … how do we manage these modern-day problematics? How did Jean-Paul Philippot resolve the financial and [...]
![Brussel Airlines : the media point of view - Can massclusivity be achieved in the airlines sector ?](https://bmma.be/wp-content/uploads/2017/01/frogs-1371297_1920.jpg)
Brussel Airlines : the media point of view - Can massclusivity be achieved in the airlines sector ?
A few years ago the aviation market has been turned upside down by the arrival of the low cost companies which has fundamentally changed the [...]