2015
Decathlon : The customer experience in the shop as a basis of the brand promise
Powered by Comeos Introduction to the three lunches cycle In an ever-changing retail environment where brands are facing demands of a new generation of "connected [...]
Executive Master in Marketing, in a digital world
A unique executive education program at Solvay Brussels School, delivered in conjunction with Havas, La Libre Belgique, OnlySalesJob and BMMA. The Solvay Brussels School is [...]
Yves Rocher: The customer experience at the heart of the brand transformation
Powered by Comeos Introductory session by Claude Boffa, Academic Director of the Executive Programme in Retail and FMCG Distribution at Solvay Brussels School of EM. [...]
Don't miss the digital train : 4th Edition / 6 Sessions
Powered by VAR Digital marketing in practice (28/09/2015) by Stéphanie RADOCHITZKI , Digital Strategy Director, SPACE We all know that consumer behavior has changed, communication [...]
Listening to the customer voice…. Even in the health sector? A POS approach
Powered by Comeos Introductory session by Claude Boffa, Academic Director of the Executive Programme in Retail and FMCG Distribution at Solvay Brussels School of EM. [...]
An evening with Jean-Paul Philippot
The management challenge, the digital challenge, the financial challenge … how do we manage these modern-day problematics? How did Jean-Paul Philippot resolve the financial and [...]
Brussel Airlines : the media point of view - Can massclusivity be achieved in the airlines sector ?
A few years ago the aviation market has been turned upside down by the arrival of the low cost companies which has fundamentally changed the [...]
An evening with Patrick Bontinck
During his presentation, Patrick Bontinck will explain the strategy developed by visit.brussels to attain the objective set in 2010 to double the number of tourists [...]
How do massclusivity-minded consumers influence the retailers' business?
How to make sure that your brand has renewed meaning for consumers in a market of commodities ? As the value of a brand lies [...]
Massclusivity: how to (further) build a premium brand experience in a commodity category
HOT NEWS : in the context of our collaboration with Nespresso, we welcome the chef David Martin who will make us discover a new “breakfast [...]
How to reconnect Danone with Health in a 3.0 world ?
For many years now Danone has following mission: "bringing health through food to as many people as possible". Health is an inherent part of our [...]
An evening with Philippe Crepin
The BMMA and CBC Banque & Assurance present: DI's relaunch : When a marketing strategy repositions the company. The first Di shop opened its doors [...]
Weight Watchers : The weight of a very heavy market - The Weight Watchers case
At a time where almost three-quarters of consumers turn to the web first for answering health questions the rise of the empowered healthcare consumer is [...]
2014
Proximus, the metamorphosis of a brand
One can admit that what looks simple is often very complex to realise. Here, what can appear as a simple logo change was in reality [...]
A strong strategy for a young brand: to appeal a suspicious consumer
In collaboration with UBA The customer journey has become increasingly complex, making customers more informed, more critical, more active, more demanding and more suspicious. Especially [...]
Being Relevantly Innovative: Delight the consumer and create new business opportunities.
Join us on November, 5th for an inspiring afternoon focused on the theme INNOVATION. In collaboration with Microsoft In a constantly evolving technological and digital [...]
Engage the local consumer with a strong brand and an international strategy
In collaboration with UBA International brands in an inter-connected world : how to leverage global scale and local relevance As content moves accross borders more [...]
Executive Master in Marketing and Advertising - Edition 2014
Marketing requires an update of your knowledge. Boost your career with the Solvay Brussels School and the BMMA. You already have an experience of a [...]
An evening with Bernard and Alexandre Helson
The BMMA and CBC Banque & Assurance present: Did Marketing exist 180 years ago ? At Dandoy, we have always celebrated simple pleasures. Our biscuits [...]
Competitive markets: involving the user actively to make a difference!
Peugeot: the strategy of a historic manufacturer in an ultra-competitive market: What is the significance and the role of the brand in the strategy put [...]