Events

2015

Decathlon : The customer experience in the shop as a basis of the brand promise

Decathlon : The customer experience in the shop as a basis of the brand promise

17/11/2015    
12:00 pm - 2:00 pm
Powered by Comeos Introduction to the three lunches cycle In an ever-changing retail environment where brands are facing demands of a new generation of "connected [...]
Executive Master in Marketing, in a digital world

Executive Master in Marketing, in a digital world

13/11/2015    
All Day
A unique executive education program at Solvay Brussels School, delivered in conjunction with Havas, La Libre Belgique, OnlySalesJob and BMMA. The Solvay Brussels School is [...]
Yves Rocher: The customer experience at the heart of the brand transformation

Yves Rocher: The customer experience at the heart of the brand transformation

20/10/2015    
12:00 pm - 2:00 pm
Powered by Comeos Introductory session by Claude Boffa, Academic Director of the Executive Programme in Retail and FMCG Distribution at Solvay Brussels School of EM. [...]
Don't miss the digital train : 4th Edition / 6 Sessions

Don't miss the digital train : 4th Edition / 6 Sessions

Powered by VAR Digital marketing in practice (28/09/2015)  by Stéphanie RADOCHITZKI , Digital Strategy Director, SPACE We all know that consumer behavior has changed, communication [...]
Listening to the customer voice…. Even in the health sector? A POS approach

Listening to the customer voice…. Even in the health sector? A POS approach

22/09/2015    
12:00 pm - 2:00 pm
Powered by Comeos Introductory session by Claude Boffa, Academic Director of the Executive Programme in Retail and FMCG Distribution at Solvay Brussels School of EM. [...]
An evening with Jean-Paul Philippot

An evening with Jean-Paul Philippot

15/09/2015    
5:30 pm - 9:00 pm
The management challenge, the digital challenge, the financial challenge … how do we manage these modern-day problematics? How did Jean-Paul Philippot resolve the financial and [...]
Brussel Airlines : the media point of view - Can massclusivity be achieved in the airlines sector ?

Brussel Airlines : the media point of view - Can massclusivity be achieved in the airlines sector ?

09/06/2015    
12:00 pm - 2:00 pm
A few years ago the aviation market has been turned upside down by the arrival of the low cost companies which has fundamentally changed the [...]
An evening with Patrick Bontinck

An evening with Patrick Bontinck

02/06/2015    
6:00 pm - 9:00 pm
BIP
During his presentation, Patrick Bontinck will explain the strategy developed by visit.brussels to attain the objective set in 2010 to double the number of tourists [...]
How do massclusivity-minded consumers influence the retailers' business?

How do massclusivity-minded consumers influence the retailers' business?

19/05/2015    
12:00 pm - 2:00 pm
How to make sure that your brand has renewed meaning for consumers in a market of commodities ? As the value of a brand lies [...]
Massclusivity: how to (further) build a premium brand experience in a commodity category

Massclusivity: how to (further) build a premium brand experience in a commodity category

28/04/2015    
12:00 pm - 2:00 pm
HOT NEWS : in the context of our collaboration with Nespresso, we welcome the chef David Martin who will make us discover a new “breakfast [...]
How to reconnect Danone with Health in a 3.0 world ?

How to reconnect Danone with Health in a 3.0 world ?

24/03/2015    
12:00 pm - 2:00 pm
For many years now Danone has following mission: "bringing health through food to as many people as possible". Health is an inherent part of our [...]
An evening with Philippe Crepin

An evening with Philippe Crepin

02/03/2015    
5:30 pm - 9:00 pm
DI
The BMMA and CBC Banque & Assurance present: DI's relaunch : When a marketing strategy repositions the company. The first Di shop opened its doors [...]
Weight Watchers : The weight of a very heavy market - The Weight Watchers case

Weight Watchers : The weight of a very heavy market - The Weight Watchers case

24/02/2015    
12:00 pm - 2:00 pm
At a time where almost three-quarters of consumers turn to the web first for answering health questions the rise of the empowered healthcare consumer is [...]

2014

Proximus, the metamorphosis of a brand

Proximus, the metamorphosis of a brand

02/12/2014    
12:00 pm - 2:00 pm
One can admit that what looks simple is often very complex to realise. Here, what can appear as a simple logo change was in reality [...]
A strong strategy for a young brand: to appeal a suspicious consumer

A strong strategy for a young brand: to appeal a suspicious consumer

18/11/2014    
12:00 pm - 2:00 pm
In collaboration with UBA The customer journey has become increasingly complex, making customers more informed, more critical, more active, more demanding and more suspicious. Especially [...]
Being Relevantly Innovative: Delight the consumer and create new business opportunities.

Being Relevantly Innovative: Delight the consumer and create new business opportunities.

05/11/2014    
1:45 pm - 6:00 pm
Join us on November, 5th for an inspiring afternoon focused on the theme INNOVATION. In collaboration with Microsoft In a constantly evolving technological and digital [...]
Engage the local consumer with a strong brand and an international strategy

Engage the local consumer with a strong brand and an international strategy

21/10/2014    
12:00 pm - 2:00 pm
In collaboration with UBA International brands in an inter-connected world : how to leverage global scale and local relevance As content moves accross borders more [...]
Executive Master in Marketing and Advertising - Edition 2014

Executive Master in Marketing and Advertising - Edition 2014

Marketing requires an update of your knowledge. Boost your career with the Solvay Brussels School and the BMMA. You already have an experience of a [...]
An evening with Bernard and Alexandre Helson

An evening with Bernard and Alexandre Helson

08/10/2014    
5:30 pm - 9:00 pm
The BMMA and CBC Banque & Assurance present: Did Marketing exist 180 years ago ? At Dandoy, we have always celebrated simple pleasures. Our biscuits [...]
Competitive markets: involving the user actively to make a difference!

Competitive markets: involving the user actively to make a difference!

23/09/2014    
12:00 pm - 2:00 pm
Peugeot: the strategy of a historic manufacturer in an ultra-competitive market: What is the significance and the role of the brand in the strategy put [...]
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