2017
Isabella Lenarduzzi - April BMMA Lunch
Theme: Why are women not satisfied with the way marketing treats them? Isabella apportera son éclairage d’experte en égalité professionnelle et de son expérience en [...]
BMMA Lunch - Jean-Paul Philippot
The rapid development of the various modes of consumption has prompted the leaders of the audiovisual industry to have an in-depth rethink about their positioning. [...]
The promises of business models that join producer and consumer in the same environment
The web omnipresence, the rise of the mobile, the geolocalisation opportunities and the overwhelming power of the algorithms have fostered the development of new business [...]
2016
Bisnode/Radionomy: When data-driven marketing meets Radio
Introduction to the three lunches cycle: Data management has always been a major challenge for most companies moreover in a universe where new sets of [...]
Executive Master in Digital Marketing and Communication
This academic year 2016-2017 we present you a new program, both co-organized by the Solvay Brussels School with Havas, La Libre Belgique, OnlySalesJob and the [...]
Using client feedback and data collection to provide an experience that matches expectations
Introduction to the three lunches cycle: Data management has always been a major challenge for most companies moreover in a universe where new sets of [...]
MyShopi smart data for a new model
Introduction to the three lunches cycle: Data management has always been a major challenge for most companies moreover in a universe where new sets of [...]
How a Cause Related Marketing Program can drive business and brand forward
Introduction to the three lunches cycle: The awareness of the environmental challenges and social questions that our economic system is arising becomes a main concern [...]
An evening with Michel Loeb
A jump into a public challenge : managing ULB through private sector eyes. Why after 35 years in the private sector Michel Loeb decided to [...]
Investing in sustainable product lines to drive innovation
Introduction to the three lunches cycle: The awareness of the environmental challenges and social questions that our economic system is arising becomes a main concern [...]
Intrapreneurship: How can YOU make a difference ?
How can YOU create value for yourself, your team, your company ? Powered by Media Marketing 3 TOP SPEAKERS LOTS OF INSPIRATION AND ACTIONABLES 1 [...]
Marketing a sustainable brand in a dealer-free universe
Introduction to the three lunches cycle: The awareness of the environmental challenges and social questions that our economic system is arising becomes a main concern [...]
Thanks to technology, you're no longer just a number: the Octa+ story
Introduction to the three lunches cycle: The networks and data that flow from connected people and objects are opening up new perspectives in each activity [...]
An evening with Nicolas Kervyn de Meerendré
How to obtain the authorisations, backing and financing, while gathering technical skills in order to put segments of railway cars weighing between 8 tonnes and [...]
From global connection to new marketing approach : the VOO case
Introduction to the three lunches cycle: The networks and data that flow from connected people and objects are opening up new perspectives in each activity [...]
What is the real potential of connected devices for 2016?
Introduction to the three lunches cycle: The networks and data that flow from connected people and objects are opening up new perspectives in each activity [...]
2015
Dieselgate: crisis or opportunity?
Hit hard by the crisis of Dieselgate, how is D'Ieteren Auto managing the events in order to enhance its public image and turn these events [...]
Decathlon : The customer experience in the shop as a basis of the brand promise
Powered by Comeos Introduction to the three lunches cycle In an ever-changing retail environment where brands are facing demands of a new generation of "connected [...]
Executive Master in Marketing, in a digital world
A unique executive education program at Solvay Brussels School, delivered in conjunction with Havas, La Libre Belgique, OnlySalesJob and BMMA. The Solvay Brussels School is [...]
Yves Rocher: The customer experience at the heart of the brand transformation
Powered by Comeos Introductory session by Claude Boffa, Academic Director of the Executive Programme in Retail and FMCG Distribution at Solvay Brussels School of EM. [...]