Board Members

We are BMMA

Hugues Rey

President

CEO Havas Belgium

30 years of experience in communication agencies management and development through Intelligence, Digital & Data infusion.

Thierry Antoine

Secretary

BMMA

At your disposal while listening carefully.

I graduated at the Academy of Fine Arts in Brussels and after having worked in various Insurance Companies and in small Brussels communication agencies.

I am working since 1987 at the BMMA and I am splitting my time between the BMMA and our marketing program at the Solvay Brussels School.

Jean Quatresooz

Founder & Honorary President

BMMA

Introduced on the Belgian market the first programs of media planning and space buying, the Media-Products Surveys concept, the audience studies of Outdoor media, the Audimeters for TV audience measurement, the Socio-Cultural Trends study.

Born in Liège in 1937. Graduated first in his class at ROYAL MILITARY ACADEMY (1958) Degrees in Psychology (ULG) and in Mathematics Applied to Management (ULB) / Postgraduate Certificate in Statistics (Institute of Statistics (ULB)). Managing Director of SOBEMAP – MARKETING (1969 – 1989).

President of INRA (International Research Associates) between 1989 and 2000. Consultant for development and application of research tools since then. Professor SOLVAY BUSINESS SCHOOL (ULB) (1976 – 2002).

Founder of BMMA in 1972 and President of this Association till 1991. Past President of ESOMAR and EMC (European Marketing Council) European countries.

Philippe Buyle

Board member

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Cédric Cauderlier

Board member

Active in digital since more than 15 years, he is now CEO of MTV Networks, a digital eco-system of agencies. He is also teacher at the solvay business school and keynote speaker about digital innovation and marketing.

Valérie Janssens

Vice-President

After studying the law at the UCL in Belgium in 2000, Valérie felt in love with the media business when starting her carreer at RTL Group in Luxembourg. Since then, she took over different leading positions in reknowned media/telco companies such as Belgacom (now Proximus), Skynet, IPM and now RMB, giving her an extensive knowledge and solid experience in TV, Radio, Press, Digital and Advertising matters.

She also participated in major projects such as the IPO’s at RTL Group and Belgacom, the acquisition of football rights at Skynet, the launch of The Voice season 1 in Belgium, the development around CRM, programmatic buying and addressable TV at RMB.

Valérie is also alumni of the Executive Master in Marketing & Advertising of the Solvay Brussels School and Vice-President of the BMMA.

Frédéric Martins

Board member

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Alain Mayné

Vice-President

“Be the change you want to see in the world.” -Gandhi

Alain Mayné is a pragmatic strategic thinker. He has a broad experience in marketing & communication, design, creation and strategy. Alain has occupied various positions : from account manager at DDB and Marketing Manager at American Express, glass designer and CEO of Color of Glass(a start-up when the name was not even used),Qualitative Research Manager at Dedicated, New Business Development at Touring, until Strategic Planning Director at Hoet&Hoet Brandsetters. In his marketing career, Alain has always pursued the harmony between content and shape : strategy needs to be relevantly conceived and coherently executed : copy and design, sales and after sales needs to be efficient on all touchpoints. This personal quest has become part of his consulting practice as a strategic branding consultant.

Marion Min

Board member

Marion is the CEO of Leadist & Gravity Influencers: agency specialized in performance marketing, social media and influence marketing campaigns.

Alessandro Papa

Board member

“Growth is a mindset”

Alessandro is defined as a connector. He helps advertisers in converting their needs to actions, understanding their consumers and in concretely defining their objectives (demand side). He connects media solutions with creative approaches supported by data and technology (supply side). With more than 25 years of experience in media agencies, Alessandro has witnessed several waves of transformation in the marcom landscape. He has a critical and informed opinion on the current evolutions, on the global trends observed in Belgium and on the subsequent mutation of the industry.

Alessandro is now a consultant in management, transformation & change. He helps companies willing to accelerate their growth with a strong focus on sustainability.

Aurélie Franceschini

Board member

Digital strategist @Mountainview and IHECS alumni, young in experience but strongly driven by « design thinking » and « positive thinking », she intends to help the association with her creative yet pragmatic point of view.

Boris Kaisin

Board member

Boris started his own company BeInfluence when he was studying Business Engineering at Solvay.

From 2018 Boris is fully dedicated to BeInfluence as CEO of the company.

Boris loves challenges ! This is why he aims to bring up BeInfluence as the leading content creator company in Europe.

Anne-Françoise Piette

Board member

Marketing is common sense, start by understanding your consumer & speak his language, the rest will follow.

Experienced Marketeer – Master Marketeer and Marketeer of the Year 2004. Anne-Françoise is recognised above all for her work on Eurostar, which she has managed in Belgium during 9 years (2002-2011) as Director Sales & Marketing: 9 years to create a commercial team, to double turnover and ms, to create a strong brand recognised by the market and especially by numerous awards (Grand Effie 2009, Grand Prix CCB, Campaign of the Year, Advertiser of the Year, etc.). Previously, Marketing Manager at Ericsson (1998-2001), Marketing Manager at Bacardi Martini (1997-1998) and Group Head at Bongrain (1991-1997).

Board Member of BMMA, member of a number of Judging Panels, such as Marketeer of the Year and the Effies Awards. Graduated from ICHEC (Economic and Financial Sciences) in 1988.

Now AF is Marketing, Communication & Business Development Director at UITP where she is responsible for the Worldwide strategy of this important association active in the Urban Mobility & Public Transport Sector.

Stephan Salberter

Board member

After 25 years of experience in strategy, branding and management, during which he led the Communication, Marketing and Sustainability departments of major financial institutions, he created Kersel in 2017 with the objective of supporting meaningful projects and brands. His expertise covers several areas: communication strategy, media, and advertising, change management and crisis communication, public relations, internal communication, events, and sponsorship. Today, he is the director of Campus 19 and the incubator We Are Founders and is also active in several startups related to tech (AI), fashion, and finance, and accompanies different brands in their marketing development in various sectors such as tech, education, culture, and corporate business.

Marc Isgour

Board member

Marc Isgour has been a member of the Brussels Bar since 1991 and is a former member of the Bar Council. He specialises in communications, information and media law (audiovisual, advertising, IT and the Internet, as well as image rights, protection of privacy, civil and criminal liability). These are subjects that he has taught at ULg and UCL and is still teaching at ULB and IHECS. Marc Isgour also has particular expertise in intellectual property law (copyright, trademarks, patents, designs and models) and new technology law. He is the author of numerous publications, including a reference work on image rights. Marc Isgour was a deputy member of the Conseil Supérieur de l’Audiovisuel’s (CSA) Advertising Board and subsequently of the CSA’s Advisory Board for five and a half years. He is currently a member of the CSA’s Authorisation and Control Board (from 2007 to 2011 and since 2019).