How to mobilize people behind a vision?


You still are not registered? You are wrong. Because she is a woman. Because she fulfilled her entire career in a company that has changed just as much as she did. She can remember. Because she manages France and Belgium. Up to you to choose, but it will be unique to see how a woman has the ambition not to be equal to men, to be even more.

What there will be unique to hear is the evolution of a brand known for just one single cream in a single blue box and how it can become a giant in care and cosmetics. How to extend Nivea without diluting the brand.

What there will be unique to learn is the role of the true challenger. Helen manages Nivea in the land of l ‘Oréal. Come and listen, she is worth it.

Helen Willems – President France/Belgium Beiersdorf Group

Masters degree in economic sciences and business administration at UFSIA Antwerp in Belgium, diploma of specialized graduate (DESS) in applied marketing at the Institute of Business Administration (IAE) in Aix-en-Provence and studies in International Marketing at the University of Georgetown in the United States.

As product manager she began her career at Beiersdorf in Belgium in 1988, she rose through the ranks from marketing responsible of the Cosmed division to Marketing Manager of Beiersdorf, first in Belgium and afterwards in France. Since 2008: Country Manager of Beiersdorf Belgium and member of the Executive Management Team of Beiersdorf Benelux/France. In 2011she has been promoted to President of Beiersdorf France/Belgium Group.

This means Helen has more than 20 years of experience at the German cosmetics giant Beiersdorf. Today she belongs to the group’s pilot people. Within Beiersdorf she is a pioneer by developing classic media mix with 360 ° integrated actions using Public Relations, DM and internet activities.