An evening with Augustin Wigny, CEO Famous Clothes


Cameleon was founded in 1988 by Jean-Cedric van der Belen and is the leader in private sales in the Benelux countries through its 12,000 m² of commercial space (Genval, Woluwe and Ixelles counters) and its websites Snapstore (reserved to members, this site has more than 1.5 million visits a month), and

The Woluwe counter won the award ” Most successful commercial space of Belgium” and “Exemplary building in energy and eco-construction”. This green building prevents the emission of 7.250 tons of CO2. The 8.000m² commercial surface meet to 7,000 visitors per day. Today the Group counts more than 1.5 M members in the Benelux.

The Famous Clothes’ turnover increased from 22 million € in 2008 to almost 60 million € in 2012. In 2012, the Group sold more than 2.5 million textile items, accessories and decoration from more than 600 partner brands (most Belgian and international brands).

Augustin Wigny is of Brussels origin (born in 1969) and studied at the same time at the Ecole de Commerce Solvay and at UFSIA (Antwerp): Bachelor’s degree in Social and Political Sciences.

He had his first professional experience in the United States in international and development organizations (World Bank). He lived a few months in Africa (Ethiopia among others). “A fascinating period,” he said.

He has been working at the Générale de Banque, and then in the Office of Didier Reynders, Finance Minister and afterwards became advisor at the Office of the Minister of Telecommunications and Public Enterprises Rik Daems. After these experiences he was pursuing his career as consultant at the Boston Consulting Group.

In 2004 he integrated Cameleon; above all a tale of encounter and friendship with Jean-Cedric van der Belen.
Augustin Wigny dedicates his spare time to his family and his two children and enjoys reading and playing piano. He is also a travel passionate.

  • Welcome followed by a facilities’ visit
  • Introduction and speech by the CEO of the evening
  • Friendship glass and small tasting