An evening with Bernard and Alexandre Helson

The BMMA and CBC Banque & Assurance present:

Did Marketing exist 180 years ago ?

At Dandoy, we have always celebrated simple pleasures. Our biscuits are hand-made by the skilled workforce at our Brussels workshops, and are brimming with flavour and generous in character. They are also 100% natural, exactly as our grandfather made them over 180 years ago. Since then, our famous speculoos (spicy biscuits), our little biscuits and other gorgeous delicacies have won a place in the hearts of several generations of Brussels residents. Maison Dandoy, spectaculoos speculoos.

Bernard Helson, CEO – Maison Dandoy

The CEO is Bernard Helson. He took charge of the business on the death of his father-in-law, Jean Rombouts, in 1998, shortly after the death of Valère Rombouts. He started working for the company in 1984. In the last thirteen years spent in charge of the Brussels-based SME, he has considerably modernised and developed the brand, particularly by opening new sales outlets. He has breathed new life into this long-established firm that was showing signs of age under the older generations.

Alexandre Helson, Business Developer, Responsable produit, image et communication – Maison Dandoy

Alexandre represents the seventh generation of the Dandoy family. Characterised by an open mind and a non-conformist attitude, he is a real foodie and entrepreneur. Alexandre is in charge of marketing, communication and business development. He graduated in Management Engineering at the Solvay Brussels School of Economic and Management (2011). Semetis 2011-2013. Maison Dandoy, 2013 until the present.


The conference will be held in French.

The number of participants is strictly limited to 40 persons.

  • Welcome followed by a facilities’ visit
  • Introduction and speech by the CEO of the evening
  • Friendship glass and small tasting