Weight Watchers : The weight of a very heavy market – The Weight Watchers case

At a time where almost three-quarters of consumers turn to the web first for answering health questions the rise of the empowered healthcare consumer is the new reality! Does it mean that digital channels are overtaking traditional marketing channels in the healthcare business?

As a leading player in the weight management industry, Weight Watchers will explain how they adapt their marketing strategies to engage with this empowered audience, earn their trust and resonate with their personal journey.

Olivier De Greve –¬†Operations Manager & Health Service Manager BELUX, Weight Watchers

Started as Business Development Manager with Weight Watchers in 2010. Is now Operations Manager & Health Service Manager BELUX .

Sabine De Prest –¬†Head of Marketing Benelux, Weight Watchers

More than 15 years of experience in brand & advertising marketing and management in an international, business to consumer as well as business to business environment. Is since 2012 Head of Marketing Benelux at Weight Watchers.