An evening with Philippe Crepin

The BMMA and CBC Banque & Assurance present:

DI’s relaunch : When a marketing strategy repositions the company.
The first Di shop opened its doors in 1975, about some 40 years ago, as a drugstore concept “American style” worked out by Delhaize Group.
Essentially selling non food products, the trade name has gradually focused on beauty and well-being.

Since 2010 Di has known a complete metamorphosis : a new concept worked out on the level
Of the merchandising, the assortment, the communication, the promotional program and the customer relations.

The brand enjoys an exciting growth, time now to attack the new digital challenges and the expectations “value for money” which are becoming increasingly important to the customers.

Presentation in French/Dutch.

Philippe CREPIN –¬†Managing Director, DI

He graduated as Commercial Engineer (Solvay, ULB) and having obtained a law degree (ULB), Philippe has shared his professional career between the advertiser (at P&G, Colgate, Nutricia) and the distribution (Gib-Carrefour, Intermarché) and since June 2010 at DI.

He is married and father of two children, Philippe is also involved in the ASBL Escalpade of which he was President for 5 years.