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Massclusivity: how to (further) build a premium brand experience in a commodity category
How to reconnect Danone with Health in a 3.0 world ?
An evening with Philippe Crepin
Weight Watchers : The weight of a very heavy market – The Weight Watchers case
Proximus, the metamorphosis of a brand
A strong strategy for a young brand: to appeal a suspicious consumer
Being Relevantly Innovative: Delight the consumer and create new business opportunities.
Engage the local consumer with a strong brand and an international strategy
Executive Master in Marketing and Advertising – Edition 2014
An evening with Bernard and Alexandre Helson
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