Become a marketing and communication strategist
that is ready to take on the future.
A unique Executive Education Programme at Solvay Brussels School, delivered in conjunction with
A 17 days’ program in 9 modules, from January 2024 until June 2024.
It covers the most recent advances in the sector as taught by an exceptional mix of academics from the Solvay Brussels School, who bring their scientific accuracy and are the best practitioners in the field, sharing their real-world corporate experience.
Do you opt for a selection of (a) module(s)?
This year, our Executive Master has been put in a new structure allowing you to take up one or more modules à la carte.
The next two à la carte modules are:
Module 3 (6 days) and module 4 (2 days)
The modules to be held at the Solvay Brussels School where you join the other participants who have chosen to follow the full programme.
Part 3 : Digital Communication with Hugues Rey – 3000€ (6 days)
starts Tuesday 14 May 2024
From Promotion to Education, Entertainment & Engagement –
Communication Strategy and Tactical Tools and Master the fundamentals of Generative
A.I. for marketing, now and in the future : Hugues Rey
Tuesday 14, Thursday 16 and Saturday 18 May
Tuesday 28, Thursday 30 May and Saturday 1 June
Part 4 : Become an expert in marketing data – 1600€ (2 days)
starts Tuesday 11 June 2024
- Data Science for marketing: Martine George Tuesday 11 June
- Marketing research: Virginie Bruneau Thursday 13 June
Practical Details
- Language: English
- Place: Solvay Brussels School, Av. F.D. Roosevelt, 42, 1050 Brussels
- Schedule of the day: from 9 a.m. to 5:30 p.m.
- Including catering for the day
Questions? Contact us !
Philippe Biltiau, EMDMC Academic Director,
philippe.biltiau@ulb.be, +32 (0)475/77.07.98
Thierry Antoine, EMDMC and BMMA Coordinator,
thierry@bmma.be, +32 (0)2/730.44.21 or 0472/64.47.42
Academic Director & Main Speaker
Philippe BILTIAU – Academic Director
Commercial engineer, ULB; Professor and former President of the Solvay Business School, ULB. Creator and academic director of several management training programmes at Solvay.
Hugues Rey – Speaker and CEO, Havas
Commercial Engineer Solvay Brussels School of Economics, ULB; CEO Havas Media Group Belux; Previously Managing Director of FastBridge (IPG) and Digital Director Initiative Europe Middle-East Africa.Member of the Board of CIM (Centre d’Information sur les Media) and UMA (United Media Agencies); President of CIM Pluri-media Study Committee; Past President of the CIM TV and Internet Commission; Past President and Founder of Interactive Advertising Bureau Marketing and Communication Teacher at Solvay Brussels School of Economics; Life-Time Achievement Awarded IAB Mixx Award 2