Employer Branding Training II

2nd edition: 23 February 2024 from 9 a.m. to 3 p.m.

HR & Marketing United:

Building a Stronger Employer Brand.

Discover the art of collaborative employer branding –
more effective when learnt together!

Register with two.

This day exchange and learning session is specially conceived for duo registrations: a marketeer and a human resources manager. It will help you to absorb a maximum of information that can be directly applied in your company.

The BMMA is proposing you an exclusive opportunity to develop your skills in employer branding. Finding the right profile is harder than ever, but even emerging in the job offers ecosystem is hard today. Employer branding seems to be the game changer for many companies to stand out of the crowd.

We developed a day program of three learning parts dedicated to employer branding for marketeers and human resource professionals. Through this day you will be able to learn from professionals and experts how to develop an employer branding strategy for your company.

How does it work ?
How to implement employer branding ?
And what are the professional methods ?

One day, to learn best practices

Schedule of the day

Part 1

9:00 / 10:30 a.m.

The first part is dedicated to the fundamentals of employer branding, helping you to understand the following topics:

  • State of the job market (lexicon and HR issues)
  • Marketing and HR: How to collaborate
  • How to develop a employer branding strategy
  • What are the best practices

This session will be presented by Alexandre Roba (Editorial Manager of References) and Johan Claes (Co-Founder/Trainer at the SEEDL. Academy), specialists in Employer Branding.

Part 2

10:45 a.m./ 12:30 p.m.

The second part is a deep dive on how to implement a employer branding strategy.

  • How to define the right messages ?
  • How to develop a communication plan ?
  • Define the right platforms ?
  • How to follow the performances ?
  • Cases and best practices

This session will be led by an employer branding strategy professional, sharing his expertise in real cases and it will be moderated by Michaël Liekens, Strategy Director, Hotel Hungaria.

Part 3

13:30 / 15:00 p.m.

The third part will be dedicated to real cases by companies who implement employer branding in their recruitment strategy.

They will share their experience but also the results of these strategies.

  • How did they start ?
  • What problem did they encounter ?
  • How did they collaborate internally ?
  • What were the results ?

The two companies participating in this third part are:

represented by Julien Balistreri – Chief People & Organization Officer, Deputy CEO and Benji Commers – Talent Manager

2.CHU UCL Namur
represented by Laura Limberopoulos Recruitment & Selection Manager, Employer Branding and Sophie Marlet – Communication

All sessions will be followed by a moment of exchanges and networking,
to allow all participants to deepen their needs.

Exclusive Content

To wrap up the day, our sponsor 9 CUBE will share in sneak peak the results of the survey on “The Challenges of Crafting Team Cohesion in the Era of AI”. The survey explores the intersection of AI and the human element in organisational dynamics.

Drink and networking: 3 to 4 p.m.

Practical details


The sessions will take place at The Havas Café, Rue des Boiteux 9, 1000 Brussels


23 February 2024 at 9:00 a.m. to 3:00 p.m.


€450 ex. VAT for one person
€650 ex. VAT for a duo registration for the same company
(one marketeer and one HR)