Crossed perspectives on careers, perceptions and realities
Lunch Talk: Tuesday, May 12, at 12:00 PM
Two well-known media leaders take the stage to explore what really changes when you move from one side of the table to the other.
For this new BMMA Lunch Talk, Valérie Morfitis and Fabien Bourgies will come together to share their unique journeys across the media ecosystem, reflecting on what it means to move from advertiser to media saleshouse — and how perspective transforms practice.
Through an open and dynamic conversation, they will revisit the key moments of their journeys, the lessons learned from both sides of the media value chain, the mindset shift and what changing perspective means for the future of media. “You never look at the other side the same way once you’ve sat in their chair.”
A globally renowned media leader with a strong footprint in the Belgian media landscape, Valérie has built her career by navigating strategic roles (at Unilever) that connect brands, agencies, and media environments. Her cross-functional expertise brings a sharp understanding of how media value is created and perceived from different angles.
Fabien has developed a strong track record across media strategy, business development, and commercial leadership (at Diageo, Coty and Pernod Ricard). His experience on both sides of the ecosystem gives him a pragmatic and forward-looking vision of the evolving relationship between advertisers and saleshouses.
The discussion will be moderated by Alessandro Papa, who will guide this inspiring exchange on professional transitions, industry perceptions and the future of media collaboration.
Alessandro Papa is a marketing and communications professional, renowned for his ability to design solutions that combine promotional activation, media, data, and technology to drive performance.
As CEO of HighCo Data Benelux, he now supports brands and retailers in accelerating their commercial transformation.
Throughout his career, he has held several leadership roles where transformation and change have been central to value creation, as well as working as a strategy and growth consultant.
Deeply involved in the Belgian marketing ecosystem, he also sits on the board of the BMMA, with a desire to grow the community by connecting talent with best practices in the sector.
Passionate about technology and its impact on our professions, he enjoys deciphering trends to better anticipate the future of marketing.
Place : Drohme Park – Pesage, Chaussée de la Hulpe 53a, B-1180 Brussels
Date: Tuesday, May 12, at 12:00 PM
Price : 125€