Marketing Mix Modeling In Action

BMMA presents Marketing Mix Modeling in action

Boost Your ROI: Implementing MMM in Your Marketing Strategy

Join us for an exclusive hands-on workshop titled ‘Introduction to Marketing Mix Modeling (MMM)’, organized by Lykta.

In an era where data-driven decision-making is pivotal, we invite you to uncover the power of Marketing Mix Modeling and how it can revolutionize your marketing strategies.

This workshop is designed to familiarize you with the concept of MMM and provide practical guidance on implementing this technique within your company.
By the end of the day, you will have a thorough understanding of the fundamentals of MMM, discover the significant benefits it can bring to your marketing efforts, and learn how to effectively structure an MMM project within your organization.

Our session features insightful case studies from diverse industries, demonstrating the real-world application and impact of MMM.
You will gain valuable insights into best practices and common challenges, equipping you with the knowledge to make informed strategic decisions.

Additionally, the workshop includes interactive discussions and personalized action plans to help you apply what you’ve learned directly to your business context.
You’ll leave with a clear roadmap and the confidence to drive your marketing performance to new heights.

Seize this opportunity to enhance your skills and stay ahead in the competitive marketing landscape.

Register now to transform your data into strategic insights and maximize the ROI of your marketing campaigns.
Don’t miss this chance to elevate your business with cutting-edge Marketing Mix Modeling techniques!

Hosted by Nicolas Schnock – Data Scientist and founder of Lykta
I am Nicolas Schnock, and I use data to help advertisers, agencies, saleshouses enhance their advertising effectiveness and operational efficiency. After 10 years in media agencies and 4 years with advertisers, I founded Lykta in 2023 with this mission in mind. Passionate about media and advertising, I enjoy bridging gaps that typically divide: strategy and technique, offline and digital, new measurement challenges and old recipes. And that’s exactly what Marketing Mix Modelling is about.




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