BMMA presents Brand and societal impact in 2025.
How to find the balance: People Planet Profit?
The conscious brand imperative: In 2025, successful brands must demonstrate authentic commitment to societal impact, moving beyond superficial purpose-washing to integrate social and environmental responsibility into their core business models, strategic decision-making, and performance metrics.
Stakeholder capitalism evolution: The traditional People-Planet-Profit triangle has evolved from a zero-sum game to an integrated ecosystem where sustainable innovation creates competitive advantage, as consumers, employees, investors, and regulators increasingly reward brands that deliver measurable positive impact alongside financial returns.
Transparent accountability journey: Brands finding balance in 2025 are embracing radical transparency through comprehensive ESG reporting frameworks, blockchain-verified supply chains, and open dialogue with stakeholders about both their progress and challenges, recognizing that authenticity in the journey toward positive impact builds more trust than claims of perfection.
This session will be split up in 3 interventions with the participation of
- Hugo Uhr and Hugues Rey, Havas
- Stephan Salberter, Society Agency
- Alain Mayné, AMI and Olivier Van Cauwelaert
AGENDA:
- 16:45 Start of the session & Welcome speech by Hugues Rey
- 17:00 : the three themes are developed
- 19:00 Conclusion
- 19:15 Drink
- 20:00 End
We are happy to collaborate with Solvay LifelongLearning for this event, which will allow young professionals to get acquainted with the training sessions foreseen by Solvay, such as the Executive Master in Digital Marketing & Sustainable Strategies.
Date
15 May 2025 @ 4:30 pm
PLACE:
Havas Café : Rue des boiteux, 9 – 1000 Brussels
REGISTRATIONS: