Belgium: capital of Digitalis? A big Boost from Thierry Geerts, Country Manager, Google BeLux

Thierry Geerts intends to put Belgium firmly on the digital world map. And, as paradoxical as it may seem, he has selected the medium of a printed book to shake us up, as well as to inspire and encourage us to embrace all of the opportunities that digital has to offer. Indeed, who better than the boss of Google to invite us to “reinvent the world” – legitimately, practically and quickly? Now, for the BMMA and for the first time publicly, Thierry Geerts will be explaining his approach and detailing why he believes in Belgium’s potential. During the lunch he will tell us about the best technological innovations to use.

And to delve more deeply into the subject, right after lunch, as a “boost” Thierry will be showcasing 3 start-ups that set a great example in terms of digital innovation in the areas of Retail, Education and Mobility. 3 cases that will be presented to you during the interactive session in the afternoon:  Retail (Lionel Soccal, Industry Manager, Google Belgium), Education (Stephan Salberter, Managing Director, Ecole19), Media (Donald Staar, Founder, Look Live Media).

At the conclusion of this BMMA Boost, you will be offered “Digitalis”, the book by Thierry Geerts. In this book he will complete the job of persuading you to journey down the paths of disruption and innovation.

Course of the session

• 12h00 – 14h00 : Lunch
• 14h00 : Networking + book distribution
• 14h30 -16h00 :
  • Retail Case: Lionel Soccal, Industry Manager, Google Belgium
  • Education Case: Stephan Salberter, Managing Director, Ecole19
  • Mobility Case: Donald Staar, Founder, Look Live Media

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Thierry Geerts -CEO Google Benelux

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