When content creators meet marketers
In a rapidly changing marketing ecosystem, influencer marketing has become an essential strategic tool. However, a gap remains between content creators and marketers: a lack of mutual understanding, opaque processes and disconnected expectations.
BMMA Influencer Marketing Night aims to bridge this gap by creating an authentic and productive meeting space at the King of Comedy Club in Ixelles on 8 December 2025.
Objectives of the evening
- Demystify influencer marketing for marketers and agencies
- Professionalize the relationship between brands and content creators
- Facilitate concrete business connections
- Educate on best practices in the sector
With the participation of:
Programme for the evening:
6.30pm – 7pm: Welcome & Networking
Welcome reception for participants with cocktails (sponsorable)
7:00 p.m. – 8:15 p.m.: Expert Panel ‘Influencer Marketing Decoded’
Topics covered:
- How to choose the right influencer for your brand?
- KPIs and ROI measurement: beyond vanity metrics
- Budget and remuneration: transparency and fairness
- Trends for 2026: micro-influencers, authenticity, emerging formats
- Legal and ethical framework: advertising transparency
8:15 p.m. – 9:45 p.m.: Speed Dating Marketers × Creators
9:45 p.m. – 11:00 p.m.: Open networking & Closing
Place : King of Comedy Club, Chaussée de Boondael, 489 at 1050 Ixelles
Price : 85€
Add the event to your calendar: Influencer Marketing Night