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Join us for Fairway to Success, a unique BMMA event designed to bring together marketing and management leaders eager to explore how sports partnerships can elevate brand strategy and business impact. True to BMMA’s spirit, this day blends high value insights, real world experience, and premium networking moments among decision-makers.
Sports sponsorships go far beyond simply increasing visibility; they serve as strategic tools that boost credibility, foster loyalty, and build lasting engagement.
In an engaging masterclass by Thierry De Ridder (Golazo Brands), you will discover :
- the essential steps to structuring successful sponsorships,
- learn how to avoid common mistakes, and
- explore best practices that create value for both sponsors and athletes, teams, clubs, or federations.
You will then take part in an inspiring session focused on maximizing the reach and business impact of your own sports sponsorships, learning how to turn increased visibility into measurable results throughout the award-winning case of T-REX, which will be brought to you by Marko Heijl – Soudal‘s Sport Marketing manager and also a lecturer of the course “Sports Marketing Communication” in the postgraduate programme “PG Sport” at the VUB.
Next, you will have the chance to hear from a distinguished panel that includes Belgian sailor Denis Van Weynbergh, who completed a round-the-world race in the 2024–2025 Vendée Globe aboard the Imoca Groupe D’Ieteren, and José Fernandez, CMO of D’Ieteren Automotive, who has played a key role in guiding the group’s sports partnerships across various brands and business sectors.
Together, they will share firsthand experiences and insights into the dynamics of athlete–sponsor collaboration, offering you valuable lessons, highlighting challenges, and revealing the strategic moves that can transform a sponsorship into a powerful engine for growth.
After the conference, join us for the golf tournament and initiation, a social event designed to help you connect with fellow attendees and enjoy a fun, relaxed atmosphere together. Whether you’re an experienced golfer or a complete beginner, you’ll have the chance to participate, build new relationships, and celebrate the day with an awards ceremony and an apéritif among peers.
Don’t miss out, Register now to secure your spot as seats are limited
Why Participate?
- Gain Strategic Insights: Master the essential steps to structuring successful sports sponsorships that deliver measurable ROI.
- Learn from the Best: Hear exclusive, real-world experiences from top-tier Belgian sailor Denis Van Weynbergh and CMO José Fernandez (D’Ieteren Automotive) on effective athlete-sponsor collaboration.
- Maximize Impact: Discover concrete strategies for amplifying your partnerships, extending their reach far beyond the sports community into internal communications and global brand strategy.
- High-Value Networking: Connect with others CMOs, Brand Managers, agency executives, and media decision-makers in a relaxed setting.
- Unique Experience: Enjoy a fun, interactive golf initiation or tournament, blending professional learning with social engagement.
Event Timing
12.30 – 13.30 : Welcome & walking lunch
13.30 – 14.30 : Sport Partnerships Masterclass by Thierry De Ridder, Golazo Sports
14.30 – 15.30: T-Rex activation Vuelta 2024, an award-winning sponsor case by Marko Heijl
15.30 – 16.00: Winning team panel – with José Fernandez and Denis Van Weynbergh
16.00 – 18.00: Golf Initiation (newcomers) & Golf Business Battle (golf players)
From 18:00: Networking aperitive & Tournaments awards ceremony
Location
Drohme Park – Chaussée de la Hulpe 53a, B-1180 Brussels
Participant fees
| Conference participation only + book “Inclassable” by Denis Van Weynbergh | 119€ |
| Conference participation + golf + book “Inclassable” by Denis Van Weynbergh | 169€ |
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