Join us for Fairway to Success, a unique BMMA event designed to bring together marketing and management leaders eager to explore how sports partnerships can elevate brand strategy and business impact. True to BMMA’s spirit, this day blends high value insights, real world experience, and premium networking moments among decision-makers.
Sports sponsorships go far beyond simply increasing visibility; they serve as strategic tools that boost credibility, foster loyalty, and build lasting engagement.
In an engaging masterclass, you will discover :
- the essential steps to structuring successful sponsorships,
- learn how to avoid common mistakes, and
- explore best practices that create value for both sponsors and athletes, teams, clubs, or federations.
Next, you will have the chance to hear from a distinguished panel that includes Belgian sailor Denis Van Weynbergh, who completed a round-the-world race in the 2024–2025 Vendée Globe aboard the Imoca Groupe D’Ieteren, and José Fernandez, CMO of D’Ieteren Group, who has played a key role in guiding the group’s sports partnerships across various brands and business sectors.
Together, they will share firsthand experiences and insights into the dynamics of athlete–sponsor collaboration, offering you valuable lessons, highlighting challenges, and revealing the strategic moves that can transform a sponsorship into a powerful engine for growth.
You will then take part in an inspiring session focused on maximizing the reach and business impact of your own sports sponsorships, learning how to turn increased visibility into measurable results. Case study: Collaboration between Hey! (Orange, Nathalie Rahbani) and Union Saint-Gilloise, powered by Digizik (François Charles).
After the conference, join us for the golf tournament and initiation, a social event designed to help you connect with fellow attendees and enjoy a fun, relaxed atmosphere together. Whether you’re an experienced golfer or a complete beginner, you’ll have the chance to participate, build new relationships, and celebrate the day with an awards ceremony and an apéritif among peers.
Why Participate?
- Gain Strategic Insights: Master the essential steps to structuring successful sports sponsorships that deliver measurable ROI.
- Learn from the Best: Hear exclusive, real-world experiences from top-tier Belgian sailor Denis Van Weynbergh and CMO José Fernandez (D’Ieteren Group) on effective athlete-sponsor collaboration.
- Maximize Impact: Discover concrete strategies for amplifying your partnerships, extending their reach far beyond the sports community into internal communications and global brand strategy.
- High-Value Networking: Connect with a premium audience of CMOs, Brand Managers, agency executives, and media decision-makers in a relaxed setting.
- Unique Experience: Enjoy a fun, interactive golf initiation or tournament, blending professional learning with social engagement.
Event Timing
12.30 – 13.30 : Welcome & Networking Lunch
13.30 – 14.15 : Sport Partnerships Masterclass by “TBD Agency Name”
14.15 – 14.45: Panel Duo Gagnant
14.45 – 15.30: Amplifying the Partnerships Within & Beyond the sport community
16.00 – 18.00: Golf Initiation & Golf Business Battle (experienced players)
From 18:00: Networking aperitive & Tournaments awards ceremony
Place
Drohme Park – Pesage, Chaussée de la Hulpe 53a, B-1180 Brussels
Participant fees
| Conference participation only + book “Inclassable” by Denis Van Weynbergh | 119€ |
| Conference participation + golf + book “Inclassable” by Denis Van Weynbergh | 169€ |
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