Employer Branding Training


Employer branding learning sessions:
The new marketing and human resource challenge

The BMMA is proposing you an exclusive opportunity to develop your skills in employer branding. Finding the right profile is harder than ever, but even emerging in the job offers ecosystem is hard today. Employer branding seems to be the game changer for many companies to stand out of the crowd.

We developed a program of three learning sessions dedicated to employer branding for marketeers and human resource professionals. Through these sessions you will be able to learn from professionals and experts how to develop an employer branding strategy for your company.

How does it work ?
How to implement employer branding ?
And what are the professional methods ?


Session 1

7/03 – 16h30 / 19h30

The first session is dedicated to the fundamentals of employer branding, helping you to understand the following topics:

  • State of the job market (lexicon and HR issues)
  • Marketing and HR: How to collaborate
  • How to develop a employer branding strategy
  • What are the best practices

This session will be presented by Derek d’Ursel – CEO of references and Johan Claes – Employer Branding Expert at Talent Acquisition Academy

Session 2

21/03 – 16h30 / 19h30

The second session is a deep dive on how to implement a employer branding strategy.

  • How to define the right messages ?
  • How to develop a communication plan ?
  • Define the right platforms ?
  • How to follow the performances ?
  • Cases and best practices

This session will be led by an employer branding strategy professional, sharing his expertise in real cases and it will be moderated by Michael Liekens and Marc Soumillion of Havas.

Session 3

28/03 – 16h30 / 19h30

The third session will be dedicated to real cases by companies who implement employer branding in their recruitment strategy. They will share their experience but also the results of these strategies.

Infrabel and CHU Namur or the first two companies that have confirmed their presence, others will follow.

  • How did they start ?
  • What problem did they encounter ?
  • How did they collaborate internally ?
  • What were the results ?

All sessions will be followed by a moment of exchanges and networking, to allow all participants to deepen their needs.

Practical details


The sessions will take place at The Havas Café, Rue des Boiteux 9, 1000 Brussels


7 and 21 and 28 March at 16:30 to 19:30


950 € excl. VAT