Your prospects are interested in you.
They click.
They comment.
They send a message at 7:15 PM.
They ask a question… then they move on. The problem isn’t the interest. The problem is what happens next.
In most organizations: There’s no consistent presence. Response times are too long. Signals are picked up… but not acted upon. Conversation doesn’t happen.
Meanwhile, the traditional model (form, call center, follow-up) continues to operate, but it no longer reflects current practices. Your customers no longer expect a call back. They expect an answer: immediate, seamless, and relevant.
Result: You capture attention, but you lose intent.
You invest in media, but you lose control over what that investment actually produces.
It’s not a budget issue. This isn’t a talent issue. It’s a system issue.
Today, performance hinges on your ability to be present when the signal appears, to engage in real-time conversation, and to transform that interaction into a decision.
This is the architecture we will explore during this session.
With:
Antoine Nelis, Managing & Strategic Director at EVO | Origin Group.
Antoine works at the intersection of creative, performance marketing, data, and AI, helping organizations rethink their engagement and acquisition architecture: from capturing attention to the right conversation, all the way to actual conversion.
Marion Min, CEO Leadist & Gravity Influencers
Commercial Director Origin Group
Marion is an entrepreneur specializing in performance and influence marketing. She helps brands find, optimize, and effectively embody their digital marketing objectives. In addition, She recently took over as head of sales for the Origin group.
This isn’t a conference on AI.
Talk In French and presentation deck in English
DATE: Thursday, October 16, 2026 – 6:00 PM – 9:00 PM
PRICE: 75€
PLACE: Rossel, Rue Royale 100 – 1000 Brussels
With the support of 