The Twins of Advertising: crossed visions of marketing from yesterday to tomorrow
The Twins of Advertising are coming together on the same stage for the very first time.
Massimo Papa and Alessandro Papa will share their perspectives on the evolution of their profession and the major transformations in marketing and communication.
True to their style, they will confront both converging and diverging visions as they revisit the key stages of their careers, offering a cross-cutting perspective from buyer to seller and from top-of-funnel to bottom-of-funnel.
“We argue about everything… but one thing unites us: we’re twins.”
Karine Ysebrant de Lendonck will moderate the session.
Massimo Papa
Massimo Papa is a leading figure in the media and advertising sector, with over 25 years of experience at the heart of market transformations.
As Deputy General Director of RMB, he plays a central role in the strategic evolution of the advertising agency, integrating data, technology, and innovation to meet the new challenges faced by advertisers and media outlets.
He joined RMB in the late 1990s after starting his career at Space, and has held several management positions covering technology, finance, trading, data, and commercial strategy. This background has given him a 360-degree view of business models and media dynamics.
Convinced that transformation is above all a driver of value creation, he has been working for several years to develop RMB into a more agile, more digital, and more performance-oriented communications player.
Deeply involved in the Belgian media ecosystem, he champions the strategic role of local media in the face of globalization, with a particular focus on innovation, sustainability, and the impact of technology on the communications industry.
Alessandro Papa
Alessandro Papa is a marketing and communications professional, renowned for his ability to design solutions that combine promotional activation, media, data, and technology to drive performance.
As CEO of HighCo Data Benelux, he now supports brands and retailers in accelerating their commercial transformation.
Throughout his career, he has held several leadership roles where transformation and change have been central to value creation, as well as working as a strategy and growth consultant.
Deeply involved in the Belgian marketing ecosystem, he also sits on the board of the BMMA, with a desire to grow the community by connecting talent with best practices in the sector.
Passionate about technology and its impact on our professions, he enjoys deciphering trends to better anticipate the future of marketing.
Date: Thursday, March 26 at 12:00 p.m.
Place : Drohme Park – Pesage, Chaussée de la Hulpe 53a, B-1180 Brussels
Price : 125€
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