In the age of AI: originality and exclusivity of your branded content will be your only change to stand out from the crowd!
Your host: Marion Min CE0 gravity infleuncers co founder Artwall and More with Edouard Mazel co owner of the Mazel galerie & co founder Artwall and more…
What’s the last ad you remember, one that made an impression on you? One whose creativity, for once, surprised, amused, or shocked you?
You can’t remember?
Like many consumers, unfortunately…
In an era where AI-powered creative assistants are exploding, merging with already very present and powerful platforms like Canva,
campaign creatives, although propelled into a new era, often find themselves bland and ultimately unremarkable,
hardly visible in an environment saturated with fairly similar and interchangeable illustrations.
We will attempt to answer these questions:
- How can we integrate as many original and exclusive creations as possible into an advertising campaign in 2025?
- What role can art and artistic collaborations play in this new era?
- How can we amplify them in a smart, efficient, and judicious way for maximum effectiveness and impact?
- How can we generate maximum engagement and attention span (the current crux of the matter)?
We know that for a brand to shine, it must serve “content and the consumer.”
The brand must help, inspire (for real), and innovate.
New types of content and media are proliferating: influencers, podcasts, gaming, educational content.
But how much identity, creativity, and originality should we bring to these opportunities to avoid falling into caricature or anonymity?
In short, how can we be visible, bold, and even iconic in 2025?
That’s all we’ll cover during this afternoon dedicated to media and creativity.
The artistic world we’ll find ourselves in will help us explore new horizons.
Presentation given in French with support in English.
Marion Min
Marion is the CEO of Leadist & Gravity Influencers: belgian agency specialized in influence and performance marketing campaigns.
With almost 15 years of experience in digital marketing, she is very involved in the marketing and management professionals association era.
She is also a lecturer in several business schools.
Mother of 2 girls, she is always curious and driven by positivism in order to discover new areas of innovation and new people.
DATE:
16/10/2025
AGENDA:
- 16:30 Check-in
- 16:45 Start of the session & Welcome speech by Hugues Rey
- 17:00 Workshop by Marion Min
- 19:00 Conclusions
- 19:30 Drink
- 20:00 End
PLACE:
Mazel Galerie, Rue Capitaine Crespel 22, 1050 Bruxelles