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Evolution of the advertising model : when TV meets Digital

Guillaume Boutin, Proximus

At Proximus, we believe in personalised experiences, whether it is in content or in advertising. Because we are all different, with different interests, and watch tv anywhere and anytime, we have launched Smart Ads, a service that allows advertisers to communicate towards specific audiences, it combines the strengths of a broadcast medium with the accuracy of digital advertising. It’s a unique platform that allows broadcasters to manage targeted campaigns : they can target different audiences on tv thanks to a wide range of targeting criteria. Those campaigns run on the big tv screen as well as on other devices and are delivered in different viewing modes. And this for the first time on a national scale.

Mr. Guillaume Boutin joined the Proximus Executive Committee as Chief Consumer Market Officer in August 2017. With a very strong mix of strategic, financial and marketing experiences in the telecom and the media sectors in France, Mr. Boutin has gained a very deep knowledge and understanding of new market dynamics and business models of these sectors.

Mr. Boutin started his career as strategy consultant and as web entrepreneur. He then joined SFR where he successively held the positions of Director Chairman Office, Chief Financial Officer and Chief Marketing Officer, until he joined Canal+ Group in 2015 as Chief Marketing Officer. Mr. Boutin is a member of the Board of directors of Scarlet Belgium. Since 1 January 2019, he is also member of the Board of Directors of Proximus Luxembourg which is the surviving entity after the merger between Tango and Telindus Luxembourg.

Mr. Boutin holds a Master’s degree in Business Management from HEC Business School and an Executive MBA from INSEAD.

If you come by car we advise you to use the “Poelaert” car parking.

Mandatory : formal dress code  (for men jacket is recommended).

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Venue: Cercle de Lorraine

 

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